Revolutionizing the Second-Hand Luxury Market with Sustainability

Product & UX Designer

The Challenge: Local Luxury Furniture, No Hassle

What if you could buy it locally, without high shipping costs and without navigating cluttered websites?

The project

A sleek, user-friendly platform where customers can effortlessly discover and purchase luxury vintage furniture locally—without the burden of high shipping costs.

Cutting-edge AI technology has been integrated to allow the visualization of furniture in its own space, creating a truly personalized and immersive shopping experience.

The solutions

Sleek & Luxurious Design:

A minimalist, high-end interface that reflects the elegance and exclusivity of the brand.

Stunning Visuals:

High-quality images that showcase each product in detail, offering clarity and confidence in every purchase.

AI-Powered Preview:

An AR feature that lets users preview furniture in their space before buying, boosting confidence.

Eco-Friendly & Local:

A sustainable approach with local transactions that help reduce shipping costs and environmental impact.

where do you find it?

Imagine you want to buy a vintage luxury furniture piece.

to create a seamless experience for buying and selling luxury second-hand furniture locally.

that's the goal!

Feedback and Insight

1

Positive User reactions:

Early testers appreciated the intuitive interface and were excited about the AI preview feature, believing it would help them make more confident purchase decisions.

2

Enhanced User Experience:

Users found the simplicity of local transactions refreshing, offering a welcome alternative to cluttered, traditional marketplaces.

Brand aesthetic

The logo is a vector representation inspired by the iconic Atollo lamp by Vico Magistretti, a timeless design piece that continues to captivate enthusiasts of all ages.

The lamp’s shape seamlessly integrates with the name, emphasizing the concept of proximity: 'next to you'.

This reflects the essence of the platform, designed to connect people with unique, design-forward objects just around the corner.

#3E1C1A

#E3D5C1

#FFFFFF

#A0852C

The color palette is inspired by 70’s prints. I chose white (#FFFFFF) for the main background of the website, but I also played with beige (#E3D5C1) and chocolate brown (#3E1C1A) to create contrast and make the website more dynamic. I also used a dark lime yellow for the CTAs to add a touch of energy and vibrancy to the different pages, guiding the user’s eye on a sensory journey driven by the colors.
All colors were tested according to WCAG guidelines to ensure proper contrast and accessibility.

Inspired by 70’s prints, the site uses a color palette of white, beige, chocolate brown, and dark lime yellow (for CTAs). This provides contrast, vibrancy, and is accessible according to WCAG guidelines.

Typography

H1 Playfair Display Bold, 64 pt

H2 Playfair Display Bold, 48 pt

Body Text: Inter Regular, 16 pt

H3 Inter Medium, 13 pt

CTA Inter Semibold, 16 pt

I chose Playfair Display for the titles for its timeless elegance, adding character and sophistication to the design. For the body text, Inter provides clarity and modernity, ensuring a smooth reading experience. Together, they create a harmonious contrast between classicism and innovation.