DESIGNING FOR PEOPLE,
INSPIRED BY BEAUTY
Hi, I'm Giorgia Bellando, a UX Designer with a background in fashion design and a master’s degree in luxury communication & marketing. After several years in the fashion industry, I felt the need for a change: while attention to detail and aesthetics remain at the core of my work, I wanted to design experiences that are more sustainable and human-centered.
Today, I bring this vision into digital design, crafting intuitive and emotionally engaging user experiences. I believe great design is rooted in empathy—truly understanding people and transforming their needs into meaningful solutions.
After completing the Google UX certification, I am currently seeking new opportunities. I am based in Zürich and speak Italian, English, and German (B2).
From fashion to UX
curiosity
inspiration
kindness
I design intuitive, elegant, and functional digital experiences, always putting the user at the center. My passion for psychology drives me to create solutions that innovatively address users's needs, taking into account their emotional and cognitive experience, with a strong commitment to sustainability.
My mission
I design intuitive, elegant, and functional digital experiences, always putting the user at the center. My passion for psychology drives me to create solutions that innovatively address users's needs, taking into account their emotional and cognitive experience, with a strong commitment to sustainability.
My mission
sept 2023- dec 2023
_edited.png)
Switzerland: Language study (English, German) as AuPair.
2016-2019
sept 2019- nov 2019
jan 2019- feb 2019
june 2020-may 2023
sept 2021-feb 2022
oct 2022- jan 2023
oct 2024- feb 2025
IED: Fashion Design degree.
Max Mara Group: Fashion Design intern, Pennyblack brand.
Dandalo: T-shirt graphic designer.
Miroglio Group: Fashion Designer (Oltre, Fiorella Rubino), Clo3d specialist, Amber capsule collection.
24Ore Business School: Luxury Marketing, Communication, Buying and Merchandising Master's.
oct 2023- nov 2023
_edited.png)
German A1 intensive course.
jan 2024- april 2024
German A2 & B1 courses.
_edited.png)
Globus (Maje): Sales assistant, German language practice.
may 2024- jan 2025
.png)
Coursera: Google UX Design course.
My Journey:
Key Milestones
Current Focus
UX Design focus. Building portfolio, seeking UX/UI opportunities.
designing dreams into reality
Giorgio Spina: Knitwear Designer, Turin.
Challenge
Mastering new languages (English and German) required dedication and perseverance.
Successfully overcame language barriers, showcasing the ability to thrive in international environments.
Growth
LANGUAGE ACQUISITION
Glitch & Grow: My Evolution
Challenge
Shifting from fashion to UX/UI demanded significant change and rapid learning.
Demonstrated adaptability and a strong learning drive, acquiring new skills and reinventing my career path.
Growth
CAREER TRANSITION
Challenge
Balancing work, study, and personal life necessitated strong organizational skills.
Developed effective time management and prioritization strategies.
Growth
TIME MANAGEMENT & PRIORITIZATION
Embracing new challenges and stepping outside comfort zones was daunting.
Displayed courage and determination in navigating unfamiliar situations.
Growth
OVERCOMING
COMFROT ZONES
Challenge
Mastering new design software required dedicated practice.
Proficient in Figma, Photoshop, Illustrator, InDesign, and Clo3d.
Growth
TECHNICAL SKILLS DEVELOPMENT
Challenge
Working across various settings (fashion companies, kids, retail) required flexibility and adaptability.
Proved the capacity to adjust to diverse work environments and collaborate with varied teams.
Growth
ADAPTATION TO DIVERSE WORK ENIROMENTS
Challenge
Challenge
Mastering new languages (English and German) required dedication and perseverance.
Demonstrated adaptability and a strong learning drive, acquiring new skills and reinventing my career path.
Growth
LANGUAGE ACQUISITION
LANGUAGE ACQUISITION
Challenge
Developed effective time management and prioritization strategies.
Demonstrated adaptability and a strong learning drive, acquiring new skills and reinventing my career path.
Growth
TIME MANAGEMENT & PRIORITIZATION
LANGUAGE ACQUISITION
Challenge
Displayed courage and determination in navigating unfamiliar situations.
Embracing new challenges and stepping outside comfort zones was daunting.
Growth
OVERCOMING COMFORT ZONES
Challenge
Proficient in Figma, Photoshop, Illustrator, InDesign, and Clo3d.
Mastering new design software required dedicated practice.
Growth
TECHNICAL SKILLS DEVELOPMENT
Mastering new design software required dedicated practice.
Challenge
Proved the capacity to adjust to diverse work environments and collaborate with varied teams.
Working across various settings (fashion companies, kids, retail) required flexibility and adaptability.
Growth
ADAPTATION TO DIVERSE WORK ENIROMENTS
1
Develop impactful user experiences through research and interaction design, focusing on user needs.
Excited to embark on my UX design journey, I leverage a strong foundation of creativity and meticulous attention to detail, cultivated through years in fashion and graphic design. My aspiration is to evolve as a UX designer, contributing meaningfully to the field.
2
Collaborate with diverse teams to create innovative, user-centered UX solutions.
Committed to ongoing learning! :-)
3
Apply design thinking to solve real-world problems and drive positive change.
My services
UX DESIGN - as generalist
GRAPHIC DESIGN
user research
Uncover critical user insights through in-depth research, informing data-driven design decisions.
BENEFIT: Create products that resonate with users and drive business success.
logo design
I create unique and memorable logos that capture the essence of your brand, considering user experience and visual accessibility.
BENEFIT: Strengthen your brand identity and ensure clear and inclusive visual communication.
interaction design
Craft seamless and engaging user flows, enhancing satisfaction and driving conversions.
BENEFIT: Elevate user experience and maximize product usability.
graphic design
I design eye-catching graphics for digital and print marketing materials, optimized for usability and user engagement.
BENEFIT: Improve your visual communication and create consistent brand experiences across all channels.
label & business card design
I create custom product labels and business cards that effectively communicate your brand, with a focus on accessibility, readability, and visual impact.
BENEFIT: Increase your product visibility, reinforce your brand, and leave a lasting impression on your clients and partners.
prototyping
Rapidly prototype and validate design concepts, minimizing risks and saving valuable resources.
BENEFIT: Accelerate development and ensure product viability.
MY VALUES
"I believe that design is more than just aesthetics; it's about creating meaningful and positive impact. These core values guide my approach to every project"
Empathetic Understanding
I understand users's needs. I value diverse viewpoints for inclusive solutions. People's opinions matter.
for example:
I use user research to adapt designs.
I foster teamwork where everyone is heard.
Sustainable Practices
I explore design solutions that minimize environmental impact, considering factors like resource efficiency and longevity.
for example:
I design sustainably, drawing from my fashion background. I minimize environmental impact through responsible choices.
Kindness and Collaboration
I support kindness and collaboration in the workplace, believing in a positive environment for everyone's contribution.
for example:
I believe in open communication and feedback, contributing to a safe and valued team environment.
Curiosity and Growth
I am driven by curiosity and a passion for growth. I actively seek new knowledge to innovate in the UX field.
for example:
I am committed to ongoing learning, participating in workshops, exploring emerging technologies, and expanding my knowledge of HTML and CSS to enhance my design expertise.
I use user research to adapt designs.
I foster teamwork where everyone is heard.
"As a Fashion Designer, Giorgia played a pivotal role due to her curiosity, understanding, and innovative ideas that significantly improved our approach to designing and developing projects."
What people say
"Giorgia has demonstrated excellent learning skills, operational autonomy, strong problem-solving and decision-making abilities, interpersonal skills, availability, adaptability, and flexibility, performing her assigned tasks with commitment, precision, and reliability."
"
"Ms. Bellando impressed with her independence, reliability, and friendly demeanor. Her diplomatic skills in dealing with clients and colleagues were highly valued."
Paola Tamiati, Head of people -
Corporate & Industry Miroglio group
Stefano Antonioni, former
Chief Operations Officer Miroglio Group
Esther Boix i Cullell, HR Manager Retail i Cullell SMCP
Let's Work
Together
giorgiabellando.design@gmail.com
+41 76 269 89 42
Bassersdorf 8303, Switzerland
